We worked with SAS Global Communiations to redesign their website and support their brand development. It proved to be a exciting and challenging opportunity!
SAS are a multi award winning UK and International provider of managed and professional network and application services, for the CMM and Enterprise markets. When they approached us, their website was in need of a total redesign that would better reflect the scope and expertise of the business.
The services offered by SAS are inherently complex. This meant that it was more important than ever to develop a well-planned, simple design that would deliver essential information in a clear and concise way, while also providing a great user experience.
Our design employed plenty of whitespace. This allowed the content (and user!) to breathe and for the actual information to take centre stage.
It’s impossible to overstate how important a clear UI is. It’s the deciding factor on how easy it is for for users to digest content, and this was especially relevant to SAS due to the complexity of the topics and concepts they publish.